HAVANA CLUB REBRANDCast your mind back to 2018 –was Havana Club cool? No, no it wasn’t. I was a part of the rebrand with the amazing Impero London, making the brand more Gen Z focused.
A brand new tone of voice,
An updated visual world,
A series of fashion partnerships,
And a new way to advertise cocktails.
I think what I’m most proud of with this project is how well it has aged. The design still covers corner shops, the clothes are still getting sold and resold on Vinted, and it still looks damn sexy – in the world of Gen-Z rebrands, that’s pretty rare.
